The Ethical Shopper: How Principal Media Buying Might Affect What Ads You See
media buyingtransparencyconsumer awareness

The Ethical Shopper: How Principal Media Buying Might Affect What Ads You See

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2026-02-04
11 min read
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Learn how principal media buying shapes what ads and products you see, and practical steps shoppers can take for transparency and fair exposure.

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#media buying#transparency#consumer awareness
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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